Senior Art Director
At Philips Design, my duties include leading the creative expression of the Philips Norelco brand across consumer touchpoints for the North American market, as well as providing guidance to our agency counterparts to ensure a consistent on-brand execution. Working directly with the key marketing stakeholders and a cross-functional global design team, freelancers and retailers, I am responsible for crafting communication and design platforms that span from packaging and printed collateral through online assets. I balance design aesthetics with a strong understanding of business needs and requirements in a fast-paced environment.
Brands: Philips Norelco, Philips Avent, Philips
Design & Packaging Consultant
As the 2008 economic crisis drove the closing of the Philips Design offices in North America, a small contingent of designers was retained to continue supporting the needs of various Philips business groups. Human Spark was originally created as an umbrella consultancy group to augment the staff of Philips Design with specific skill sets and ultimately expanded to clients outside of the Philips’ sphere of work. With a small lean group, I had the opportunity to work on a variety of projects from 3D animation to product design.
Brands: Philips Healthcare, Philips Sonicare, Philips Accessories, DLO, Verifone, Husky Tools
Senior Designer & Digital Illustrator
During my tenure with Philips Design North America, I was invited to work in the Hong Kong office for two months as a packaging and visualization consultant. Working with a variety of design disciplines, I was responsible for managing and executing several packaging projects from mobile phones, filtration systems and sound accessories, as well as assisting in the development of point-of-purchase guidelines for Philips Sonicare.
Brands: Philips Sonicare, Philips accessories, Philips mobile
Senior Designer
Functioned as lead designer on the Philips Sonicare brand. Working within the Philips Design guidelines, I developed cross-touchpoint global communication platforms from concept to launch. In addition, I worked on developing design guidelines for the Avent brand after acquisition, as well as packaging executions for Magnavox and Philips Norelco.
Brands: Philips Sonicare, Philips Avent, Philips Norelco, Magnavox
Designer, Principal Co-Owner
As the principal of a small design studio in Atlanta, I was responsible for developing new business contacts, maintaining client relationships, billing and promotion, as well as creative direction.
Brands: Kar's Nut Company, YKK Fasteners, DJ Klever, Prince Presto, Southern Banking Systems, 311 Merchandising
Instructor
Instructor for Adobe Illustrator, Adobe Photoshop, Lightwave 3D, packaging and production. Participated in student critiques, as well as provided design council. During my time at Portfolio Center, I also served on the AIGA Atlanta board as a liaison between students and industry professionals.
Junior Designer
Responsible for creation and the execution of high-impact designs across various consumer touchpoints, primarily in the food and beverage industry. I was exposed to a wide variety of projects from packaging, outdoor advertising, vehicle graphics to environmental design.
Brands: Anheuser-Busch, Adams-Pfizer, Kodak, Knorr foods
Certificate program focused on user centric UX/UI
Program focuses on building a solid foundation in behavioral design, user experience research and design, and project management, to help students improve the performance of their product designs and build their UX/UI portfolio.
Graduate studies
Intense portfolio development program that encompasses a broad spectrum of design processes and focuses on a holistic design approach.
Bachelor of Fine Arts
Studio art degree with a concentration in drawing and painting.