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animation packaging illustration paintings

Philips Norelco Grooming platform

During the second half of 2014 Philips Noreclo was loosing considerable market share to competition and needed to reinvigorate it's presence on shelf to maximize conversion. Working with a broader cross-funtional team we were able to significantly inprove the presentation of the Philips Norelco brand on shelf resulting in increased sales, category leadership and was able to reclaim the #1 brand in the grooming category for the US market.

Philips Norelco Evolution platform

Philips Norelco needed to clearly differentiate products and communicate clear step-up to simplify the shopping experience for consumers in an extremely competitive and complicated category. Working with market intelligence and mapping the decision journey through a variety of consumer research scenarios, we were able to create a distinct communication design platform that created a understandable category for consumers as well as communicating the benefit of each product within the shaving range.

Philips Kitchen appliances

As Philips broaded it's reach in the North American market with the introduction of kitchen accessories, there was a requirement to "localize" the global design platform by modifying the communication messaging and visuals to speak better to US consumers. This involved creating clear illustrations to explain specific technology as well as crafting text communication that was based on "local" consumer insights.

Philips AXE product launch

In the spring of 2012, Philips Norelco partnered with the AXE brand to create an exclusive line of men's grooming products to be launched exclusively at Walmart. Working with the AXE brand team as well as Philips structural design in the Netherlands and completeing the supply chain loop with production in China, we were able to decrease time to launch.

Philips PureRadiance

As Philips introduced a line of skin care devices, there was a requirement to "localize" the global design platform by modifying the communication messaging and visuals and layout to speak better to US consumers. This involved creating clear crafting text communication that was based on "local" consumer insights.

Philips Headphones

"Localization" of the Philips accessory global design direction to increase shelf visibility and differentiation the products within the Philips consumer headphones category. Based on the merchandizing and shelf scenarios for US retail, there was a need to increase the communication without destroying the integrity of the overall pack design and product presentation.

Philips Mobile accessories

Working with the Philips Design team in Charleston SC, I developed an integrated sales kit allowed for smaller overall footprint with more internal capacity for samples. First place winner of the 2011 AICC Design Summit in Salt Lake City (I share this award with the communications design team in Charleston SC).

Philips Sonicare

Brand refresh and messaging update for Philips Sonicare. Working with key stakeholders within marketing and product managers to define the consumer category and decide how to effectively segment the product line, two visual platforms were developed presented to the Sonicare team and consumer testing, with the final execution further distilled down to the core messaging platform. Working to stretch and expand Philips branding guidelines, as graphic lead on the project I was key in developing the overall graphic look and style of the new platform. Also responsible for rough copy development, providing direction to photographers, and product rendering/benefit communication.

After the new packaging update, both sales and market share have increased and Philips Sonicare is the category leader surpassing Oral-B.

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Philips mobile (Sang-Fei)

In the later part of 2007, Royal Philips electronics sold the manufacturing rights to their mobile division, but was retained for packaging and communication design services. During the summer of 2007, I was invited to work in the Hong Kong office on a consultant basis to create style boards for five consumer targets within the mobile market.

Philips Filtration systems

While in Hong Kong and working directly with the South American business unit for Philips Filtration, I was asked to create expand the current line of water filters with three new products for the Brazil market. The project entailed art directing product photo shoot, developing strong visual elements that explained the benefit of the new filter system that supported the overall business strategy, as well as finalization of production ready files.

Philips Accessories & Peripherals

Royal Philips electronics has created a series of home products that utilize a slight modification of their brand identity and is grouped within the "DESIGN COLLECTION". Working with our structural designer and creative director, I created layout concepts, benefit visuals and renderings of the product for use on pack.

Magnavox

The Philips Magnavox marketing business group requested Philips Design to update their old communication architecture and packaging to elevate the perception of the Magnavox brand with consumers. In addition to the update to the communication platform a refresh of the communication of the over-all benefits of Magnavox televisions with clear differentiation and effective step-up in features and accessory items to enhace the consumers experience at shelf. I was responsible for developing the initial visual style of the packaging and was integral in developing the communication architecture.

Philips 500 Series accessory cables

Partnering with key retailers, Philips Design was requested to create exclusive packaging concepts for Walmart's Audio/Video accessory cable line. I worked directly with product designers, structural designers and and as lead designer on the visual communication team, I was tasked with spearheading the communication platform process to segment and cleary differentiate the full product line, which were incorporated into the design structure, to give the consumers and easy to understand benefit of the Philips series of audio/video accessory cables. I also created all product visuals for use on packaging.

Philips Universal remote control

As an extension of the AV cable initiative, Philips Design was asked to create packaging executions for the new line offering of Universal Remote Controls for Walmart North American market. Working with the established Philips brand guidelines, I worked with product designers, structural support and generated packaging that worked within the established style.

Philips DirectLife

Philips DirectLife is a small electronic motion sensor that helps it's users track the activity levels in their daily routine to improve their overall health and quality of life. Developed retail display and updated packaging for consumer launch.

Budweiser

Package graphic update. As the number one seller of beer in the American market, Anheuser-Busch Inc. routinely updates the primary/secondary packaging to keep their products fresh in the market.I was tasked with taking the established look and feel of the primary bottle graphics, expanding it into packaging graphics and carry those graphics into the various sizes of bottle and can packs. Credit: Thomas Fairclough, creative director. Antista-Fariclough

BudLight Canada

Package graphic update. As the number one seller of beer in the American market, Anheuser-Busch Inc. routinely updates the primary/secondary packaging to keep their products fresh in the market.I was tasked with taking the established look and feel of the primary bottle graphics, expanding it into packaging graphics and carry those graphics into the various sizes of bottle and can packs. Credit: Thomas Fairclough, creative director. Antista-Fariclough

Natural ICE

In addition to Budweiser and Bud Light beer brands, I had the opportunity to work across all the various brands and sub-brands within the Anheuser-Busch portfolio. I worked with the directly with Thomas Fairclough and several brand managers to develop secondary packaging. Antista Fairclough

Bacardi Raz

With the success of Barcardi Silver, Anheuser-Busch and Bacardi beverage co. expanded their product offering with the introduction of Bacardi L'imon and Bacardi Razz. I worked closely with creative director, Thomas Fairclough to define the look of Bacardi Raz packaging. The package had to be uniquely differentiated as well as work within the current line of Bacardi/Anheuser-Busch products.

Kars brand Mixed Nuts

SOLID COLORS was one of several design firms selected by the Michigan based Kar's Nuts company to update their word mark and create packaging concepts which reflected a more contemporary look and feel. Starting with surveying the competitive landscape SOLID COLORS created several viable design concepts. Below is our selected design which was presented to the client.

DJ Presto - Digital Dust

SOLID COLORS was commissioned by a local Atlanta DJ to produce packaging artwork for Prince Presto's 7" release. Using the title of the 7" as inspiration, I incorporated analog audio component illustrations combined with a clean bold layout.

Sound Citizens - DJ Klever

SOLID COLORS was commissioned to create artwork for DJ Klever's 2005 CD release on the FOULPLAY label. The album artwork incorporates classic and soft rock themes with a healthy dose of southern pride.

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