Philips Sonicare
With the addition of updated products within the Sonicare product offering, the communication team at Philips Design as tasked with creating clearly differentiated product packaging executions. Using consumer research and developing the overall retail strategy, I was tasked with creating communication an efficient communication architecture, premium look and feel, as well as all product visuals and imagery on the new line of packaging that supported the individual proposition of each product.
Philips Brushheads
Sustainability in packaging is one of the most important drivers within packaging today. Philips Sonicare tasked my team to create a more impactfull packaging design on shelf that increased the ease of identification for consumers in the replacement brush head category, as well as minimized the harmful blister packaing that currently houses the brush heads.
Philips Avent
With the 2008 retail ban on feeding products using plastics containing Bisphenol-A (BPA), Philips Avent needed to quickly get to market a new packaging concept that communicated their line new bottle products without BPA plastic to parents and caregivers at the retail shelf. While working within the established communication architecture for Avent branded products, I was tasked with creating 12 additional SKU's for the North American market, which were suffiently differentiated from the rest of the line.
Philips Avent
Philips Avent, a leader in the child care product category, is set to launch a new combination blender/steamer that simplifies the cooking experience. The dual purpose of this product lead to creating a packaging which spotlights each stage of the food preparation process. Working closely with the Avent business unit, the visual communication design team developed a clear marketing strategy, developing messaging content and visuals which supported the overall positioning within the infant and toddler category.
Philips Avent
To update the current breast pump packaging and develop an icon for Avent's complete line of breast pumps. The icon communicates the two-stage process of breast stimulation and milk expression.
Philips mobile (Sang-Fei)
In the later part of 2007, Royal Philips electronics sold the manufacturing rights to their mobile division, but was retained for packaging and communication design services. During the summer of 2007, I was invited to work in the Hong Kong office on a consultant basis to create style boards for five consumer targets within the mobile market.
Philips Filtration systems
While in Hong Kong and working directly with the South American business unit for Philips Filtration, I was asked to create expand the current line of water filters with three new products for the Brazil market. The project entailed art directing product photo shoot, developing strong visual elements that explained the benefit of the new filter system that supported the overall business strategy, as well as finalization of production ready files.
Philips Accessories & Peripherals
Royal Philips electronics has created a series of home products that utilize a slight modification of their brand identity and is grouped within the "DESIGN COLLETION". Working with our structural designer and creative director, I created layout concepts, benefit visuals and renderings of the product for use on pack.
Magnavox
Magnavox requested Philips Design to update their old communication architecture and packaging which elevates the perception of the Magnavox brand, as well as communicated the over-all benefits of Magnavox televisions and accessory items in a clear and easily understandable way. I was responsible for developing the initial visual style of the packaging and was integral in developing the communication architecture.
Philips 500 Series accessory cables
As Wal-mart is leading retail chain, Philips Design was requested to create unique packaging concepts for their Audio/Video accessory cable line. Again working with product designers, structural designers and communication team, I was tasked with spearheading the communication process where clear indications of function, fit and cable length, which were incorporated into the design structure, to give the consumers and easy to understand benefit of the 500 series cables. I also created all product visuals for use on packaging.
Philips Universal remote control
Philips Design was asked to create packaging executions for the new line offering of Universal Remote Controls for Wal-Mart North American market. Working with the established Philips brand guidelines, I worked with product designers, structural support and generated packaging that communicates both the premium aspect of Philips Universal Remote Controls as well as the specific functions/compatibility of each remote. I was also responsible for developing all iconography for use on packaging.
Philips DirectLife
Philips DirectLife is a small electronic motion sensor that helps it's users track the activity levels in their daily routine to improve their overall health and quality of life. Developed retail display and updated packaging for consumer launch.
Budweiser
Package graphic update. As the number one seller of beer in the American market, Anheuser-Busch Inc. routinely updates the primary/secondary packaging to keep their products fresh in the market. I was tasked with taking the established look and feel of the primary bottle graphics, expanding it into packaging graphics and carry those graphics into the various sizes of bottle and can packs. Credit: Thomas Fairclough, creative director. Antista-Fariclough
BudLight Canada
Package graphic update. As the number one seller of beer in the American market, Anheuser-Busch Inc. routinely updates the primary/secondary packaging to keep their products fresh in the market. I was tasked with taking the established look and feel of the primary bottle graphics, expanding it into packaging graphics and carry those graphics into the various sizes of bottle and can packs. Credit: Thomas Fairclough, creative director. Antista-Fariclough
Natural ICE
In addition to Budweiser and Bud Light beer brands, I had the opportunity to work across all the various brands and sub-brands within the Anheuser-Busch portfolio. I worked with the directly with Thomas Fairclough and several brand managers to develop secondary packaging. Antista Fairclough
Bacardi Raz
With the success of Barcardi Silver, Anheuser-Busch and Bacardi beverage co. expanded their product offering with the introduction of Bacardi L'imon and Bacardi Raz. I worked closely with creative director, Thomas Fairclough to define the look of Bacardi Raz packaging. The package had to be uniquely differentiated as well as work within the current line of Bacardi/Anheuser-Busch products.
Kars brand Mixed Nuts
SOLID COLORS was one of several design firms selected by the Michigan based Kar's Nuts company to update their wordmark and create packaging concepts which reflected a more contemporary look and feel. Starting with surveying the competitive landscape SOLID COLORS created several viable design concepts. Below is our selected design which was presented to the client.
DJ Presto - Digital Dust
SOLID COLORS was commissioned by a local Atlanta DJ to produce packaging artwork for Prince Presto's 7" release. Using the title of the 7" as inspiration, I incorporated analog audio component illustrations combined with a clean bold layout.
Sound Citizens - DJ Klever
SOLID COLORS was commissioned to create artwork for DJ Klever's 2005 CD release on the FOULPLAY label. The album artwork incorporates classic and soft rock themes with a healthy dose of southern pride.
