Context: Anheuser-Busch is a master brand with a portfolio consisting of Budweiser, Bud Light, Michelob, Natural Light, Busch, and over 100 other beverage brands. Working in a small design shop offered exposure to a wide variety of projects, including traditional primary and secondary packaging, outdoor advertising, delivery vehicle graphics, sports arena graphics, and sponsorship graphics (NASCAR, NHRA, AMA). In addition, I was able to assist in developing identity systems for smaller beverage launches.
